Agbaiza Imhoesi Philip Ph.D

As an academic staff of Auchi Polytechnic, Auchi, I am passionate about fostering a dynamic learning environment that bridges theoretical knowledge and practical skills. My primary interest lies in Marketing as a discipline where I passionately focus on marketing communication, marketing environment, affiliate marketing and all associated research.
I am dedicated to continuous learning and regularly engaged in academic and professional development to stay abreast of industry advancements and practices. In my career, I prioritize student success and employ diverse teaching methodologies to cater to various learning styles. I am actively involved in research, aiming to contribute valuable insights to my field and publish my findings in reputable journals. Additionally, I enjoy collaborating with industry partners to create opportunities for student internships and job placements.
Beyond teaching and research, I participate in administrative roles, serving in committees and helping to shape policies that enhance academic quality. Community engagement is also important to me, and I take part in outreach activities to promote education and development within my local community. Overall, my career is driven by a commitment to education, research, and community service, with the goal of making a meaningful impact on both students and the broader society.

• Ph.D Marketing, 2024, Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State, Nigeria.
Title of Ph.d Thesis: Effect of Tourism on Wellbeing of Host Communities in Edo State, Nigeria
• Master of Science (MSc) Marketing, 2019, Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State, Nigeria.
Title of Thesis: Brand Name and Consumer Loyalty to Fast Food Restaurants in Delta and Edo State, Nigeria.
• Postgraduate Diploma in Management (PGDM),2012, Kogi State University Anyigba, Kogi State.
• Postgraduate Diploma in Public Administration (PGDPA) 2003, UNIBEN.
• HND Marketing, 1998, Auchi Polytechnic, Auchi.
• ND Business Administration, 1994, Auchi Polytechnic, Auchi.

• National Institute of Marketing of Nigeria (NIMN)
• Institute of Industrial Administration of Nigeria.

My professional expertise centres around Marketing where I specialize in Marketing Communication Tourism, Brand Name Development and Marketing Environment. I have extensive experience in curriculum development, course delivery, and students assessment, ensuring a comprehensive and engaging learning experience. My research endeavour focus on Brand Name Management for Profitability, Distribution Management, Celebrity Endorsement, Ethics and Corporate Social Responsibility, contributing to advancements in the field through publications and conference presentations. I am adept at integrating practical industry insights into my teaching, enhancing students’ readiness for professional careers. My role also includes mentoring students and supporting their personal and professional growth. In addition, I actively participate in departmental committees, where I contribute to policy formulations and quality assurance processes. My expertise extends to my community engagements, where I collaborate with industry partners, community associations and participate in outreach programmes to foster education and development within my local community. Through these efforts, I strive to uphold the polytechnic’s mission of delivering high quality, relevant education that prepares students for success in their choosing fields.

My research interests focus on the stimulating effect of Brand Name, Un’boxing Experience of Consumers, Effect of Tourism and Other Associated Research Topics. I am passionate about exploring innovative solutions and advancing knowledge in tourism and hospitality, the fillip inherent in brand name, make or buy decision and celebrity power of endorsement. My work aims to bridge the gap between theory and practice, contributing to both academic discourse and practical implementations. I am committed to publishing my findings in reputable journals and presenting at conferences to share insights with the broader academic and professional community. Through my research, I seek to make meaningful contributions that address current challenges and drive progress meaningfully in my field.
Summary of Effect of Tourism on Wellbeing of Host Communities in Edo State Nigeria.
This research examines the impact of tourism on the wellbeing of host communities in Edo State, Nigeria. It explores both positive and negative effects, including economic benefits, cultural exchange, and job creation, contrasted with challenges such as environmental degradation and social disruption. The study aims to provide insights into how tourism development can be managed to enhance community wellbeing while mitigating adverse effects, thereby ensuring sustainable and inclusive development of Edo State, Nigeria.